Action Against Fake Reviews

Did you know that 97% of UK consumers read online reviews before buying! It’s therefore vital that people can trust the comments they read. Futures Supplies prides itself on delivering high levels of customer satisfaction so its crucial it can gather accurate insights on which to continue to improve its customers experience.

The UK Government has recently published its proposals for new legislation. This takes aim at fake review practices, as a part of the Digital markets, Competition and Consumers Bill. The legislation will likely come into force next year, following a consultation period.

Current draft provisions propose making it illegal to commission someone to write or submit a fake review, to post consumer reviews without taking reasonable steps to check that they’re genuine and to offer, or advertise, to submit, commission or facilitate fake reviews.

As the first bill of its kind, it gives the Competition and Markets Authority (CMA) greater powers to take ‘swift and decisive action’ against lawbreakers on behalf of UK consumers.

Futures Supplies chosen review platform Feefo, the world-leading review platform, ensures that only verified buyers are asked to leave a review freeing Futures Supplies valued customers from the fear of fake reviews.

You can be confident the Feefo platform guarantees to provide real feedback and genuine insights from our confirmed customer experiences.

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